Transforming Rural India

The rural development project of the Mata Amritanandamayi Math

Amrita SeRVe was launched during Amma’s 60th birthday celebrations in September 2013.

Our goal is to promote self-reliance and sustainability in village clusters across India
by strengthening communities and fostering growth.
Our work is aligned with the United Nations Sustainable Development Goals.

Amrita JSS Trains Thousands to Success

Amrita JSS Annual Report 2023–2024 tells many success stories.



School Bag Kit Distribution

Amrita SeRVe Village Tuition Centres: 53 students received school bag kits just before the start of the new academic year.



Jobin's Garage

Jobin transformed a modest workshop into a well-equipped bike mechanic shop with complete necessary tools and facilities.





Our Inspiration


Everyone in the world should be able to sleep without fear, at least for one night. Everyone should be able to eat to his fill, at least for one day. There should be at least one day when hospitals see no one admitted due to violence. By doing selfless service for at least one day, everyone should help the poor and needy. It is Amma’s prayer that at least this small dream be realised.”

– Sri Mata Amritanandamayi Devi

Our Focus Areas








Success Stories

Having insufficient income to meet the family’s financial needs, I was thinking of earning something by working on my own. I learned through a friend that they are training in tailoring at the Amrita JSSVizianagaram. I participated in the training for 105 days in tailoring. Our madam taught us well. After the training and certification, I am using the opportunities that came with my tailoring machine at my home. I have stitched frocks, blouses, gowns, nighties and all items. I am earning around 5000 to 6000 rupees per month. I get the orders from my friends and family members. This gave me a lot of confidence. I hope to develop further in the future.

Geetha, Dharmapuri
Training by Amrita JSS-Vizianagaram
Andhra Pradesh


I’m a certified beauty care assistant. I successfully completed my three-and-a-half-month training at Smit Village in Lari Beauty Parlour, where I honed my skills in various beauty care techniques. This training has equipped me with the knowledge and expertise needed to excel in the beauty industry. I am now eager to embark on a fulfilling career in a beauty parlour by starting my own business.

Training by Amrita JSS-East Khasi Hills


I have completed the free beauty parlour course at Kesinga. Today was our last assessment day. Our teacher, Amita, trained us very well and gave us so much time to learn. We learned hair styling, manicure, pedicure, eyebrow shaping, and different styles of wearing sarees, such as Bengali, Gujarati, Marathi, Marwari, and simple sarees. She has taught us very well, and we have learned very well. We also learned hair design, haircutting, and all types of facials, massages, and head massages. Sometimes, other madams from the office would check our classes and ensure that all facilities were available and that we had all the beauty products we needed. By taking this beauty course, I will be independent and earn a livelihood by opening a beauty parlour. I am very thankful to Amrita JSS-Kalahandi for providing this facility.

Training by Amrita JSS-Kalahandi